Last updated: March 13, 2026
Ecartura Tech Pvt. Ltd. ("Blushly", "we", "our", "us") is committed to protecting the privacy and security of your personal data. This Privacy Policy describes how we collect, use, store, share, and protect your personal information when you visit our website (https://blushly.store) or make a purchase from us.
This policy is published in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (DPDP Act).
By using our website and services, you consent to the data practices described in this policy.
We collect the following categories of personal data:
Information you provide directly: Name, email address, phone number, shipping address, billing address, and any other information you voluntarily provide when placing an order, contacting us, or creating an account.
Transaction data: Order details, payment method (we do not store card numbers or CVVs), order history, and delivery preferences.
Automatically collected data: IP address, browser type, device information, pages visited, time and date of visits, referring URLs, and other diagnostic data through cookies and analytics tools.
We process your personal data for the following purposes:
To process and fulfill your orders, including shipping and delivery. To communicate with you about your orders, including confirmations, tracking updates, and customer support. To improve our website, products, and services. To send promotional communications (only with your consent, and you may opt out at any time). To comply with applicable legal requirements and prevent fraud.
In accordance with the DPDP Act, 2023, we collect and process your personal data based on your consent. By placing an order or using our services, you provide your informed consent to the collection and processing of your data as described in this policy.
You may withdraw your consent at any time by contacting us at info@blushly.store. Please note that withdrawal of consent may affect our ability to provide certain services to you.
Your personal data is stored on secure servers. We implement appropriate technical and organizational security measures to protect your data against unauthorized access, alteration, disclosure, or destruction.
Measures include SSL/TLS encryption for data in transit, access controls and authentication mechanisms, regular security assessments, and limited access to personal data on a need-to-know basis.
We do not store credit card, debit card, or bank account details on our servers. All payment processing is handled by secure, RBI-compliant payment gateways.
We do not sell your personal data to third parties. We may share your data with:
Logistics partners: To fulfill and deliver your orders (e.g., Delhivery, BlueDart, DTDC). Payment processors: To process your transactions securely. Analytics services: Such as Google Analytics, for website performance analysis (data is anonymized where possible). Legal authorities: When required by applicable law, regulation, or legal process.
As a Data Principal, you have the following rights:
Right to Access: You may request a summary of your personal data that we hold. Right to Correction: You may request correction of inaccurate or incomplete data. Right to Erasure: You may request deletion of your personal data, subject to legal retention requirements. Right to Grievance Redressal: You may raise a grievance with our Grievance Officer (details below). Right to Nominate: You may nominate another individual to exercise your rights in the event of your death or incapacity.
To exercise any of these rights, please contact us at info@blushly.store.
We use cookies and similar tracking technologies to enhance your browsing experience. Cookies help us remember your cart items (stored in your browser's local storage), analyze website traffic and usage patterns, and deliver relevant content.
You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain features on our website.
We retain your personal data only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Order-related data is retained for a minimum period required by tax and commercial law (typically 7–8 years). Marketing preferences are retained until you withdraw consent.
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that a minor has provided us with personal information, we will take steps to delete such data promptly.
In accordance with the Information Technology Act, 2000 and the DPDP Act, 2023, the details of our Grievance Officer are as follows:
Name: Dumpalagattu Arjun
Designation: Grievance Officer, Ecartura Tech Pvt. Ltd.
Email: grievance@blushly.store
Address: 5TH FLOOR, SY.NO.86, 87(P), 88(P), 88/1, UNIT NO.505/B-508 SANDHYA TECHNO-1, RAIGURGA, PAN MAKTHA VILLAGE, Hyderabad, Telangana 500081
Response Time: Within 48 hours of receipt of complaint; resolution within 30 days.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically. Continued use of our website after changes constitutes your acceptance of the revised policy.
This Privacy Policy is governed by and construed in accordance with the laws of India. Any disputes arising under or in connection with this policy shall be subject to the exclusive jurisdiction of the courts in Hyderabad, Telangana, India.
If you have any questions or concerns about this Privacy Policy, please contact us:
Email: info@blushly.store
Phone: +91 9059591297
Address: 5TH FLOOR, SY.NO.86, 87(P), 88(P), 88/1, UNIT NO.505/B-508 SANDHYA TECHNO-1, RAIGURGA, PAN MAKTHA VILLAGE, Hyderabad, Telangana 500081